Archive for October, 2009

October 29th, 2009

French consumer profile in social media

by Laurent François


As you can see on this Forrester chart, there are more “spectators” in France than in the US.
Nonetheless, few comments:

  • in France, some folks do not realize at all they’re reading a “blog”: they’re online, and that’s all. So as there are even more spectators than the current figure
  • a spectator is…an active one! He can leaves digital footprints that are true social possibilities with friends or followers

To be followed.

October 27th, 2009

They are ready for social shopping…but not yet in France

by Laurent François


The last survey by eMarketer reveals that US retailers seem to be more & more ready for social shopping: they’re present in social media, and now have to deeper engage conversation.


What about France?

Well, not many shops are already present online & in conversations. The very last example that I like is Citadium.
Citadium is part of PPR group and is a big shop dedicated to urban fashion.

They seem to have a community manager inhouse who monitor the diverse conversations. They engage conversation & give insights when influencers asked various things. Good point. I went last Saturday in their shop & I attended a live performance; I shot it, diffused some contents on my photoblog. 3 days later, I got an email telling me which band it was.

I like this idea of amplification of my social experience.

Let’s see the next big things!

October 20th, 2009

State of the blogosphere 2009: close link btw bloggers & traditional media

by Laurent François


This is now a classic: Technorati’s State of the blogosphere 2009 has just been released.

It’s worth reading!

What’s very interesting is to see that more and more bloggers are in close link with “traditional” media.

What if journalists were on the other side just one type of digital influencers?

October 19th, 2009

Vanessa Paradis, "il y a". Music clip by Johnny Depp

by Laurent François

Vanessa Paradis – Il Y A (NEW)
par wonderful-life1989

When love & art join their assets in a brilliant content, here’s the result.

Music clip directed by Johnny Depp. Starring Vanessa Paradis, for her very first best of.

Via Mry.

October 18th, 2009 new ads, nice message

by Laurent François


Very few ads are both relevant for the products/services’ message and good to translate a new consumption way. did that pretty well. Enjoy !