Archive for October 27th, 2009

October 27th, 2009

They are ready for social shopping…but not yet in France

by Laurent François


The last survey by eMarketer reveals that US retailers seem to be more & more ready for social shopping: they’re present in social media, and now have to deeper engage conversation.


What about France?

Well, not many shops are already present online & in conversations. The very last example that I like is Citadium.
Citadium is part of PPR group and is a big shop dedicated to urban fashion.

They seem to have a community manager inhouse who monitor the diverse conversations. They engage conversation & give insights when influencers asked various things. Good point. I went last Saturday in their shop & I attended a live performance; I shot it, diffused some contents on my photoblog. 3 days later, I got an email telling me which band it was.

I like this idea of amplification of my social experience.

Let’s see the next big things!