Archive for October 29th, 2009

October 29th, 2009

French consumer profile in social media

by Laurent François


As you can see on this Forrester chart, there are more “spectators” in France than in the US.
Nonetheless, few comments:

  • in France, some folks do not realize at all they’re reading a “blog”: they’re online, and that’s all. So as there are even more spectators than the current figure
  • a spectator is…an active one! He can leaves digital footprints that are true social possibilities with friends or followers

To be followed.