FTC; Ethics, endorsements, & blogging rules

by Laurent François


If you want to know everything about Federal Trade Commission new guidelines on endorsements & advertising, you’d better have a look at this presentation

2 great take-aways:

  • what matters first & foremost is the final reader: you definitely have to give him the full context when a brand outreached & engaged you for a specific product or business
  • we don’t care how & where you tell it: you just have to give the most authentic view on your relationship

And this FTC document is now generating a big debate all over the world!

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