If you want to know everything about Federal Trade Commission new guidelines on endorsements & advertising, you’d better have a look at this presentation
2 great take-aways:
- what matters first & foremost is the final reader: you definitely have to give him the full context when a brand outreached & engaged you for a specific product or business
- we don’t care how & where you tell it: you just have to give the most authentic view on your relationship
And this FTC document is now generating a big debate all over the world!