Korean RFID fake detection service: towards a digital control

by Laurent François

From Hani.co.kr

Citizens!

If Al Capone was still alive, he won’t plan to go to Korea these days:

“Korea’s Office of National Tax Services (Korean IRS, if you will) announced (link in Korean) it will roll out “fake whiskey detection service” starting from October. The plan is to attach RFID chips that contain production history data to whiskey bottles, so that anyone with a cellphone can use a plug-in scanner (which is to be stored in major bars and pubs) to see if the costly bottle of liquor he is about to order is real or bogus.”

Out of the funny part of this story, 3 insights:

  • consumers’ empowerement is not only a marketing gimmick but now a true counterpower against Market biais
  • more than ever, you now have to consider the new “real” consumers’ journey, considering their true points of attention and the diverse digital interactions that they can have during these points
  • it’s now very urgent to implement a strict regulation on RFID usages, in order to not only provide coercitive/security tools but to extend RFID to vertuous areas

Leave a Reply









Additional comments powered by BackType