Polaroid, back in 2010!

by Laurent François

Citizens!

We talked about the Impossible Project. It’s now official & confirmed by Zee :

At a press conference in Hong Kong, Polaroid announced that they will be re-launching the One Step camera. Thanks to campaigns like The Impossible Project, a scheme to reinvent the Polaroid instant film after the company ceased its manufacture, has proved that there’s still a great amount of interest and demand.

A great example of digital influence strategy that leads to a transformation of conversations, consumers’ needs & stakeholders involvement to the re-launch of a myth.

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