European social media trends: trust in unknown at stake!

by Laurent François

Citizens!

A great study that gives some insights about European social media landscape.

What is very important to remember:

  • European people experience different situations, depending on their local contexts. Therefore marketers must consider that
  • European consumers trust more & more people they don’t know IRL: digital influence has never been so much important
  • European citizens enter social media through tasks & needs

Leave a Reply









Additional comments powered by BackType