French Online Video consumption (Sept. 09) booming

by Laurent François

Citizens!

ComScore has just released data about French Online Video consumption:

“Other notable findings from September 2009 include:

  • Viewers spent the longest time per video on Megaupload.com where they averaged 29.3 minutes per video.
  • The heaviest viewers of online video are males between the ages of 15-24 who watched approximately 21 hours of online video per person in September.
  • 22.9 million viewers watched 1.8 billion videos on YouTube.com (79 videos per viewer).
  • Females age 55 and older watched an average of 67 videos on YouTube.com in France, compared with males age 55 and older who watched 47 videos on the property during the month”
French Online Video Market Growth*
September 2009 vs. September 2008
Total France – Age 15+, Home & Work Locations**
Source: comScore Video Metrix
Metric Sep-08 Sep-09 % Change
Total Videos Viewed (000) 2,242,437 5,404,655 141%
Total Unique Viewers (000) 25,361 34,586 36%
Average Videos per Viewer 88 156 77%
Average Hours per Viewer 6.2 11.7 90%
Average Minutes per Video 4.2 4.5 7%

It’s now more & more time to think new ways of engaging French consumers: more & more French are ready to spend time on social video platform & to share their discoveries on their other social spaces

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