French trust paradox towards media

by Laurent François


A new study gives great insights about French people and trust in media.

According to the TNS Logica study, 66% of French think that journalists cannot resist political pressures. Even worse, 60% think they can’t resist financial pressures.
Not quiet good for our democracy…

In the meantime, French declare they’d like more coverage on some topics, like hunger in the world:

But media that covered these topics did not leverage more sales when they talked about it.
So as we’re all ready to read more “informative” information, but at the end we watch Big Bro’ on TV.

Lazy French? Well, one important thing by the way: French media need to engage more deeply into French citizens’ minds, to start again a relationship based on trust. If French (like other countries) trust more and more the Internet, it’s probably because of the “human” size of the conversations. And on the internet, you’re always more active than in front of a TV.

I believe in journalism.


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