Parisian Love, SuperBowl and Google communication

by Laurent François

Citizens!

According to Penn Olson:

“Google could be airing an ad during the Super Bowl. John Battelle, founder of Federated Media Publishing has dug deep to solve this mystery (…) Branding wise, the ad cements Google as the world’s best search engine. This is especially important with its recent NexusOne launch. I’m guessing people could be confused (from a non-geek perspective) what direction Google is taking. This commercial reminds people that Google is still very much in the search business. It’s still all part of the Google revenue equation.”

Here’s the ad: how to impress Parisian girls. It confirms what some observers said: Google is not leaving Search, the firm is just finding new real life ways to impose its model.

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