The executive’s guide to Social Media for B2B

by Laurent François


How many times have you heard that “social media is for consumers only, is B2C, is complicated for Fortune 500 companies”.
Well well well!

Our friends from Ogilvy Asia consolidated a great presentation that every C+ should read or should be aware of.

  • Social Media is already influencing B2B relationships
  • It’s about to be a business fail to not even consider to be present in Social Media
  • it’s not about being everywhere but to be where valuable conversations or search happen around your business

My friend Brian Giesen & Graham White rocked on this very useful deck, so congrats!

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