Archive for May 4th, 2010

May 4th, 2010

Hellocoton: French can also enter US conversations’ market

by Laurent François

Citizens!

It’s such a big news:

“Paris-based HelloCotton (HelloCoton en Français), a French social platform for discovering and sharing women’s blog content, is launching in the US today.

Initially launch in France in April 2008, the platform counts roughly 3 million monthly unique visitors who use HelloCotton to discover and share lady-oriented blog content – about fashion, health, beauty, you-name-it. And oddly enough, despite being oriented towards women, this start-up was founded by two men – Hubert Michaux and Victor Cerutti – who were formerly part of the Netvibes team; the founding duo decided to launch the platform hoping to capitalize on the hyperactivity of the female blogosphere that seemed to be contrained by traditional and fragmented online distribution channel. Thus, with a bit of Netvibes sauce, the team developed a platform ressembling a mashup of women’s magazine content with web 2.0 social features: think Elle Magazine à la Twitter and Facebook.”

Why could it really work?

  • because it’s based on US conversations, not on imported contents
  • because it’s based on a big editorial work: filtering & selecting the best feeds, the best articles
  • because it’s also based on niche bloggers, who are trying to get some wider coverage and who are “paid” not by money but by reputation

To be followed

May 4th, 2010

According to a French strumpet, you get the clients you deserve

by Laurent François

Citizens!

I know it’s pretty weird to try to get insights from some ladies who work on the street, but yesterday, during a TV show, a French strumpet said something bright: you get the clients you deserve.

“if you look like an upper-class woman, you’ll get upper-class clients, who’ll feel more confident with you”.

It’s the same in Social Media: don’t pretend to be who you’re not. Just try to be yourself.

Only actors & strumpets can pretend to be someone else. But as you know, at the end of the show, the lights turn on and we’re back to reality. A comedy that Social Media marketing pretty much hates.