Give real world a chance in Social Media

by Laurent François

A thought, briefly written, inspired by a client who’s also a great source of inspiration.

We need to give real world a chance in Social Media marketing. While we’re fed by pervasive feeds, billions of data & info, we need to make a step back. Human beings need to think in a passive way about all the things that influence him. Sometimes, context in which an information is read is not exactly what we obviously think it is: twitter, immediate circles are sometimes a great way to filter information, but sometimes biased them totally. Context can be found somewhere else, out of a linear reading.

Real world to help Social Media. There it is.

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