It’s such a big news:
Initially launch in France in April 2008, the platform counts roughly 3 million monthly unique visitors who use HelloCotton to discover and share lady-oriented blog content – about fashion, health, beauty, you-name-it. And oddly enough, despite being oriented towards women, this start-up was founded by two men – Hubert Michaux and Victor Cerutti – who were formerly part of the Netvibes team; the founding duo decided to launch the platform hoping to capitalize on the hyperactivity of the female blogosphere that seemed to be contrained by traditional and fragmented online distribution channel. Thus, with a bit of Netvibes sauce, the team developed a platform ressembling a mashup of women’s magazine content with web 2.0 social features: think Elle Magazine à la Twitter and Facebook.”
Why could it really work?
- because it’s based on US conversations, not on imported contents
- because it’s based on a big editorial work: filtering & selecting the best feeds, the best articles
- because it’s also based on niche bloggers, who are trying to get some wider coverage and who are “paid” not by money but by reputation
To be followed