Dear Pizza Hut,
So you want to offer a free pizza during the world cup, anytime a goal is scored against French soccer team ?
Well right, so I’m French. And I speak English. And if at first sight, it could appear to be funny, I think your communication is highly dangerous.
Why that ?
- first, you don’t go really deep in your mechanism: only 350 pizzas could be offered this way. Well, you’re just doing a VIRAL BUZZ BULLSHIT operation, right ? Your Irish consumers aren’t stupid: you’re going to generate great disappointments
- then, you play with “hates” and with negative feelings: look at your fan pages; reactions are really aggressive. Sport spirit, really?
- moreover, you’re not really in position of making fun of one of your main business market. Or maybe you think we won’t eat all that fat?