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Dear Pizza Hut,

So you want to offer a free pizza during the world cup, anytime a goal is scored against French soccer team ?

Well right, so I’m French. And I speak English. And if at first sight, it could appear to be funny, I think your communication is highly dangerous.

Why that ?

• first, you don’t go really deep in your mechanism: only 350 pizzas could be offered this way. Well, you’re just doing a VIRAL BUZZ BULLSHIT operation, right ? Your Irish consumers aren’t stupid: you’re going to generate great disappointments
• then, you play with “hates” and with negative feelings: look at your fan pages; reactions are really aggressive. Sport spirit, really?
• moreover, you’re not really in position of making fun of one of your main business market. Or maybe you think we won’t eat all that fat?

Wednesday, May 26th, 2010, 5:14 PM   |   advertising, buzz, digital influence, storytelling  |  RSS feed |  Respond  |  Trackback