Archive for May, 2010

May 17th, 2010

WTF in France #2 : Donatello concert in the Paris underground

by Laurent François


A funny guerilla marketing event this morning in Paris Saint Lazarre; Donatello, in order to leverage tourism to Austria, decided to organise a fake concert in the undergound lobbies.

Via Paris Com Light.

May 7th, 2010

Twitter: facts & figures

by Laurent François

Very interesting facts & figures about Twitter. As you see, French are not in the top, but Twitter is a very important place for journalists, digital influencers & observers.

May 6th, 2010

Give real world a chance in Social Media

by Laurent François

A thought, briefly written, inspired by a client who’s also a great source of inspiration.

We need to give real world a chance in Social Media marketing. While we’re fed by pervasive feeds, billions of data & info, we need to make a step back. Human beings need to think in a passive way about all the things that influence him. Sometimes, context in which an information is read is not exactly what we obviously think it is: twitter, immediate circles are sometimes a great way to filter information, but sometimes biased them totally. Context can be found somewhere else, out of a linear reading.

Real world to help Social Media. There it is.

May 4th, 2010

Hellocoton: French can also enter US conversations’ market

by Laurent François


It’s such a big news:

“Paris-based HelloCotton (HelloCoton en Français), a French social platform for discovering and sharing women’s blog content, is launching in the US today.

Initially launch in France in April 2008, the platform counts roughly 3 million monthly unique visitors who use HelloCotton to discover and share lady-oriented blog content – about fashion, health, beauty, you-name-it. And oddly enough, despite being oriented towards women, this start-up was founded by two men – Hubert Michaux and Victor Cerutti – who were formerly part of the Netvibes team; the founding duo decided to launch the platform hoping to capitalize on the hyperactivity of the female blogosphere that seemed to be contrained by traditional and fragmented online distribution channel. Thus, with a bit of Netvibes sauce, the team developed a platform ressembling a mashup of women’s magazine content with web 2.0 social features: think Elle Magazine à la Twitter and Facebook.”

Why could it really work?

  • because it’s based on US conversations, not on imported contents
  • because it’s based on a big editorial work: filtering & selecting the best feeds, the best articles
  • because it’s also based on niche bloggers, who are trying to get some wider coverage and who are “paid” not by money but by reputation

To be followed

May 4th, 2010

According to a French strumpet, you get the clients you deserve

by Laurent François


I know it’s pretty weird to try to get insights from some ladies who work on the street, but yesterday, during a TV show, a French strumpet said something bright: you get the clients you deserve.

“if you look like an upper-class woman, you’ll get upper-class clients, who’ll feel more confident with you”.

It’s the same in Social Media: don’t pretend to be who you’re not. Just try to be yourself.

Only actors & strumpets can pretend to be someone else. But as you know, at the end of the show, the lights turn on and we’re back to reality. A comedy that Social Media marketing pretty much hates.