Context is sometimes more important than the product

by Laurent François

Citizens!

A quick note mentioning a very funny but efficient campaign in Japan:

“Yahoo Japan is reporting on the tactics of Odawara City to get people interested in the forthcoming summer elections.

Preparing a fairly modest 200 rolls, the city’s election organizers has been distributing the toilet paper to Odawara restaurants, along with posters and special drinks coasters..”

This tactics could be amplified in Social Media; context is probably even more important than the product itself. Depending on the affinity, marketers could try to find what fits more to expectations & actions of final publics.

That’s fair: why not use an important moment like sitting in a bathroom to display key messages to your final public?

Next time: a twitter feed on the roll?

Ha – Ha – Ha

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