Archive for July, 2010

July 30th, 2010

WTF in France #7 – Press Release vs Social Media release @ La Courneuve

by Laurent François


Evacuation de familles sans logement à la Courneuve
envoyé par Mediapart. – Regardez les dernières vidéos d’actu.

Citizens!

An interesting case study which is happening in France. As you may know, the French government decided to reinforce its expulsion policy. Last Wednesday, about 150 people were thrown away from “barre Balzac” @ La Courneuve. The first press releases mention that everything went ok. But associations started seeding videos on dailymotion to show what really happens, which is now broadcast on TV.

Interesting to see that in this image war, stakeholders can directly influence mass media. Therefore opinion.

It’s also highly interesting to check that “La Courneuve” is a topic pretty followed, and that anytime a mix of “expulsion / nation / suburb” topic emerge, La Courneuve can be an amplifier.

Sad symbol to associate it to only sad issues.

July 29th, 2010

Global Web Index: free tool to measure web usages in a country

by Laurent François

Citizens!

A fantastic tool for any social media marketer, if you’re looking for data about a specific population.

Via Giles.

July 26th, 2010

Social Media: what’s going on? 2010 slideshare presentation

by Laurent François

Citizens!

As every six months, here’s an updated version of “Social Media: what’s going on?”. Some insights about Social Media, marketing, and citizenship.

I tried to improve the design (not difficult haha!), I’ve integrated some 2010 case studies and I’ve insisted on the “real life” side of Social Media.

Please ReTweet 😉

July 19th, 2010

Apple: the first brand to go against Social Media?

by Laurent François

Citizens!

A quick idea I had, chatting with some friends about Apple. So the iPhone 4 issue wouldn’t be that bad, because all the smartphones experience the same troubles? Thanks Steve Jobs for making us live in such a badass market. A very strange attitude for a guy who has the pretention to suggest “visions” to the world. Us.

The thing is that Apple is now going against 3 of its core assets, that used to make its core competences

  • going against fan-boys, not listening to what they say and need. Big problem at the end as fan-boys used to orientate and help newbies and simple people on forums. If you cut the information pipeline to fans, you cut it to the general public
  • massive leakage communication: Apple has now been communicating only through leakages these last 3 years. They now face a kind of trivialization, as observers are fed up with such mysteries for such empty realities. Moreover, these leakages are no longer reserved to a kind of vertical elites but…to anyone, looking for information about the last Apple updates. You cannot base your communication as if you were a story only made of teasers…because you need to tease for SOMETHING ELSE?uh!
  • the big Apple misunderstanding that if the company wants to control the pipeline (welcome to a beautiful world in which even media are extorted (30% !) and in which depending on Apple good will your apps will be validated or dismissed), Apple cannot control…people. Moreoever, people are no longer dependent on softwares or OS but on sharing and open web. Therefore to web browsers. Apple has just created a tourism bus (unique tours, unique & restricted choice of restaurants, unique path…fantastic for the retired) whereas people are more and more looking for a car, to park anywhere and go whenever they want

A great performance, an innovative one: the first brand to go against Social Media?

July 16th, 2010

Infographics on infographics (visual criticism)

by Laurent François

Citizens!

a very angry critics against the generalization of infographics in Social Media. Interesting stuff!

via