There’s a huge reaction from French in Social Media after a new campaign by Mc Donald’s starring…Asterix! The little Gaulois, symbol of France!
The Albert René publishers declared that Asterix was not working FOR Mc Donald’s but with, that the hero is still a rebel and that everything goes pretty well.
Well, no one knows if there are Mc Razorback yet :p
More information on BrandFreak.
There’s a very untypical musician who has just passed Shakira as number 1 in the digital charts in France: René la Taupe.
This dramatically obsessing cartoon is a mobile phone ringtone, conceived by Fox Mobile Group studios. A lot of cash-flow to come for the company…
It’s been viewed 5 million times for the last 2 months on YouTube. According to the author, Séverine Thomazo, who was interviewed by France Soir, she only spent 7 minutes for fun writing the lyrics (and we understand why).
René la Taupe also made fun of the French soccer team, adapting its “Mignon Mignon” hit to the South Africa World Cup.
Here’s the Facebook Community Page for René la Taupe.
A very binarian communication strategy that works:
French are nice persons, not that arrogant after all 😀
Citizens: a funny provocation by Renault; “Can a french car change an english town ?”
In fact, according to BrandRMX:
“In 2010 Renault discovered a set of fascinating statistics. According to the figures, towns with more Mégane were happier, had higher rates of fertility and longer life expectancies.
To put this theory to the test, they’ve sent Claude, a ‘consultant de joie’ to Gisburn (Lancashire). A town with no Méganes and apparently very little joie de vivre, to conduct ‘The Mégane Experiment’.”
via Marketing Alternatif.