Archive for August, 2010

August 27th, 2010

LE DIXIEME Fall Winter 2010 shooting

by Laurent François


August 24th, 2010

WTF in France #13 – Asterix vs Mc Donald’s

by Laurent François


There’s a huge reaction from French in Social Media after a new campaign by Mc Donald’s starring…Asterix! The little Gaulois, symbol of France!

The Albert René publishers declared that Asterix was not working FOR Mc Donald’s but with, that the hero is still a rebel and that everything goes pretty well.

Well, no one knows if there are Mc Razorback yet :p

More information on BrandFreak.

August 21st, 2010

WTF in France #11 – René la Taupe

by Laurent François


There’s a very untypical musician who has just passed Shakira as number 1 in the digital charts in France: René la Taupe.

This dramatically obsessing cartoon is a mobile phone ringtone, conceived by Fox Mobile Group studios. A lot of cash-flow to come for the company…

It’s been viewed 5 million times for the last 2 months on YouTube. According to the author, Séverine Thomazo, who was interviewed by France Soir, she only spent 7 minutes for fun writing the lyrics (and we understand why).

René la Taupe also made fun of the French soccer team, adapting its “Mignon Mignon” hit to the South Africa World Cup.

Here’s the Facebook Community Page for René la Taupe.

A very binarian communication strategy that works:

  • massive TV ads
  • stupid but funny character which created some empathy online
  • diverse meme as you’ll see on Facebook & YouTube

French are nice persons, not that arrogant after all 😀

August 19th, 2010

Foursquare for business: basics by Ogilvy Asia

by Laurent François
Ogilvy On: How To Use Foursquare for Business


A good deck to understand in a very easy way what marketers can do with Foursquare or Facebook places. Statements, case studies, strategic approach…

The presentation is obviously very American, so as it does not reveal if European populations are really ready for this kind of technology. And Scoble quotation is perticularly not relevant for French market.

Nonetheless, a must-read, and we should probably read what retail-marketers have to say in terms of activation.

August 17th, 2010

WTF in France #10 – The Megane Experiment

by Laurent François

Citizens: a funny provocation by Renault; “Can a french car change an english town ?”

In fact, according to BrandRMX:

“In 2010 Renault discovered a set of fascinating statistics. According to the figures, towns with more Mégane were happier, had higher rates of fertility and longer life expectancies.
To put this theory to the test, they’ve sent Claude, a ‘consultant de joie’ to Gisburn (Lancashire). A town with no Méganes and apparently very little joie de vivre, to conduct ‘The Mégane Experiment’.”

via Marketing Alternatif.