A good deck to understand in a very easy way what marketers can do with Foursquare or Facebook places. Statements, case studies, strategic approach…
The presentation is obviously very American, so as it does not reveal if European populations are really ready for this kind of technology. And Scoble quotation is perticularly not relevant for French market.
Nonetheless, a must-read, and we should probably read what retail-marketers have to say in terms of activation.