Alain Lambert, Senator in the Upper House of Parliament and President of Orne County Council, who was Minister for the Budget and Budgetary Reform from 2002 to 2004, decided to quit Twitter.
He was a very involved digital influencer, who was one of the very first politician (not to say one of the best) to understand and use Social Media. He was also involved in one of my Ogilvy project called “L’Express 3001“which aimed in early 2009 to produce with diverse digital stakeholders a special edition, thanks to a kind a lab, to explore synergies between bloggers, journalists or other types of content-makers.
On August, 15th, Alain Lambert sent 2 tweets from a Church. Problem is: a journalist who works for Ouest France, Mickael Louedec, wrote an article mentioning it. Alain Lambert, a bit angry and probably tired to manage a community of Paris-centric journalists & bloggers, decided to leave.
Few questions and insights:
- how to manage extimacy when you’re a public person like Alain Lambert: it seems like even former Ministers don’t really position clearly themselves between what can be shared, and what must remain fully private. What a pressure…
- how can a journalist base a whole article on a simple tweet? In this new environment, whereas you discuss as in café for upper class people, suddenly someone extracts a piece of what you say to use it for his own objective. Off is dead, definitely
- finally, depending on your target: is it worth “tweeting” when your voters are not really into this tool? Leaving Twitter is for Alain Lambert a way to take again the lead on his narrative. To produce silence, in a sense
Digital influence is not only about engaging conversation; it’s also about managing who’s talking. And who can’t.