I had the chance last night to meet the brilliant people from Master in Marketing & Creativity (ESCP Europe) in order to talk about the value of an idea in the era of Social Media. Wide & wild question, when we face the millions of initiatives that are launched every week all over the world. At the end, what makes an idea succeed whereas others collapse?
We dived into new paradigms, like liquid modernity or attention economy. We discussed about methodology to transform ideas into IdeAlS (Ogilvy’s Big Ideal). We raised some issues about change management or measuring success…The students are now working on 2 case studies: Architurn & Arteest, 2 fantastic projects that have been recently launched. Here’s the deck: