eCairn: recognition of a certain French flair in Social Media by Forrester

by Laurent François

Citizens!

It’s been ages since my last posts. I’m quiet busy with my new job, so apologize for that.

Just a quick post to celebrate a great news for European & French Social Media professionals: eCairn,the company specialized in community and influencers, based in Redwood City, California, have just won the Forrester Groundswell Awards (B2B) for “Listening”. It’s not really a surprise; I’ve used it @ Ogilvy a lot, for diverse projects. You can listen to an interview right here.

eCairn is a very impressive solution, for high-skilled Social Media professionals: it mixes a wide flexibility, depending on the scope you’re working on (so to say: you define your issues, eCairn helps you shape your environment of study), and strong tools, easy & ready to use.

Once you play with eCairn, you cannot really leave it behind, as it helps you deepen the knowledge within the communities you’re interested in. It helps you test ideas, or even “predict” to a certain extent what could rise in few months. eCairn is probably one of the assets any company will use in a next future.

Congrats Laurent and Dominique!

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