Social media is not a moron. It’s your wife.

by Laurent François

Citizens! I confess, this is a scandalous adaptation of David Ogilvy’s famous quote “consumer is not a moron. it’s your wife”.

How come it’d even be true in Social Media? Few arguments:

  • consistency: as a brand you need consistency & reliance
  • authenticity: you’d better not hide nor change too much, otherwise you can lose your wife
  • originality: you don’t even have to be the same, you also have to sometimes be the best. Best restaurant, best experience, best idea. To make your couple fly again
  • balance: you cannot impose your vision only. You need to take in consideration your wife’s toughts & expectations

As you see, this ideal picture seems a bit odd in our liquid world:

  • more and more divorce
  • more and more unstable path

Would it mean that love marketing is already has-been in Social Media?

I’d basically answer yes. Because as in life in general, there are not only couples & weddings. There’s passion, two-time affairs, implicit deals etc. It’s time for Social Media marketers to move on. Moreoever if they want their strategies to be closer to real life consumers.

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