Billions of online conversations, rising there and on my tweetdeck. Huge delay to read them all. Impossible mission.
And suddenly a friend or a contact pops up in a more private window. Telling me that an article must be read, that a talent is rising. That a project has a just been launched.
That’s the strong come back of the OFF in our digital world. What is rare is costly: bringing the perfect information to an individual is the top service.
Sometimes, I have nothing to tell you online. Nothing as it’s too demanding in terme of available time. It’s not only a question of brain availability, but brodcasting capability. It’s the big difference with Le Lay principle some years ago: in our attention economy, it’s not only about being fed by incredible amounts of signals; it’s about being able to filter, synthetize, send, forward.
In this silent world, this dumb conversation, the one that does not leave a digital footprint in search engines, is very worth.
At the end, the true influence could be in measuring the ability for someone to be invisible. A little bit like luxury brands, that cultivate distance, whereas they’re omnipresent in the form of conversations .
One worry: if monitoring online conversations is at the end not so complicated, entering this silent world is going to be a big challenge. Even with Wikileaks-agents. It’s obviously on. It’s obviously off.