As I’m pretty happy to have joined Social Media Today Advisory Board, I’ve just written a post on Social Media Guidelines: do they really matter?
enjoy and happy new year!
John Bell wrote an interesting post on his blog, reacting to George Colony @ Le Web who said “We believe social is running out of hours. Forrester believes we are reaching the limit of hours that people can give to social.”
Maybe a kind of fatigue…but also an hysteresis.
If we summarize -a lot- what’s happened these years:
I think that it’s a retaliation effect: what we get in becoming more “social” is not that crazy for everybody. So because we pushed people to “publicize” their privacy, I think they -we- take it back home, in a more personal cloud.
Talk social without the people and you get an empty island.