Funny enough: 2 times this week, for 2 differnt brands, we’ve implemented some new programmes.And funny enough, their media agencies were really freaking out.
Not because we were competing against them, but because it was a kind of reengineering of classic old organization models. It’s really irritating, as agencies’ speeches are around innovation, creativity. But when it comes from an an external player, it’s not really well perceived.
Not all agencies react like that; but for these agencies, there should be a quick move: innovation is not a threat; it can be an extension of their daily businesses.