Many information are crucial, but remain within a tiny and closed community. How come an idea can get value?
It’s the main purpose of “The Ides of March”, or even “Contagion“. A minority of people try to reach their goal (killing someone, protect themselves, widen their ego…), and even if they have great information, it’s utterly complicated to make them actually work. Most information remain where they’re from.
An information withou any value in a group “X” could have a bigger value in a group “Y”. Of course. When it comes to brands why only focusing on core-DNA instead of analyzing where there could be weak ties with diverse relevant people?
Recycling is a great marketing idea.