Fred & Farid, the influential bad buzz in France, and business

by Laurent François

There’s a new bad buzz in France: Fred & Farid, the rising French agency, has just been spotted as they were buying fake Twitter followers / bots. If you read French,  Cyroul summarized the FF case and demonstrates how non-relevant some indicators are when it comes to influence.

Nonetheless, if Fred & Farid is so WEIRD, as mentioned in the comments, how come they win so many agencies’ competition in France?

I want chocolate, and some kind of arguments.

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