John Bell wrote an interesting post on his blog, reacting to George Colony @ Le Web who said “We believe social is running out of hours. Forrester believes we are reaching the limit of hours that people can give to social.”
Maybe a kind of fatigue…but also an hysteresis.
If we summarize -a lot- what’s happened these years:
- we pushed people to enter into a very strange ecosystem, in which private became public, and in which public can be experienced very deeply
- we told them that social relationships could organically become social currencies, making “social scoring” a kind of – scarrying – norm: see the reasons why we friend or unfriend on Facebook
I think that it’s a retaliation effect: what we get in becoming more “social” is not that crazy for everybody. So because we pushed people to “publicize” their privacy, I think they -we- take it back home, in a more personal cloud.
Talk social without the people and you get an empty island.