3 simple things more important than Social Media skills

by Laurent François

This week, I had the pleasure to discover again 3 simple things that were far more impactful on my consumer journey than Social Media skills:

  • a service provider (plumber) called to inform me that he was on his way to my apartment: how come delivery guys for e-business never tell you when they’re in?
  • I’ve been looking for hours a bloody serial number on a bloody heater: I still don’t understand how it’s possible that a missing number drives a whole value chain down, as the sales I had on the line could not tell me what to do. Non-sense.
  • I gave tips to a pizza delivery guy who made his job very well. But I still can’t pay more a great service on many e-shops

It’s still marketing prehistory around here!

 

 

 

 

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