How to set up an alert to monitor a potential crisis on Pinterest?

by Laurent François

It’s a fact: it’s very urgent for brand strategists to start monitoring what’s happening on Pinterest, to forecast potential crisis, as they already do thanks to monitoring tools like Radian6 or eCairn.

Most of the big digital bad buzz & crisis could now start on Pinterest: using brand images and transforming them to denunciate or attack them is already a classic tool that digital activists use.

But making it start via Pinterest could be extremely powerful: it could maximize the visual culture lure thanks to the “repin and linking” effect. As it’s not yet followed by search engines, it could impact citizens’ minds and remaining more silent on Google.

The main problem at this stage is that you cannot easily follow any “pinterest feed”, so it’s complicated to shape a crisis alert, for instance on a reader. But Ann Smarty gave us some clues on Mashable:she told us how to Track a website’s Content on Pinterest.

It can be great, as it’s already a first part of the problem: identifying brand detractors or promoters.

 

We’ve then hacked her demonstration, not to follow only our own contents, but to generate a feed to follow a potential risk. We’ve also used Feed 43, and we’ve done it for the International Monetary Fund (IMF). So here’s the way it works:

We’ve specified a query we’ve done on Pinterest: http://pinterest.com/search/?q=IMF . We’ve left it pretty wide, as we wanted to get ALL contents about IMF.

You then need to copy/paste this code on Feed 43:

Item (repeatable) Search Pattern*: [?]
<a href=”http://pinterest.com/pin/{%}”>{*}
<p>{%}</p>{*}
<a href=”{%}” title=”{%}”>{*}

Item Title Template
{%2}

Item Link Template*:
http://pinterest.com/pin/{%1}

Item Content Template
Shared by <a href=”{%3}”>{%4}</a><p>

 

You now can add this feed to any monitoring tool, like Radian6 for instance. (and we’re sorry if I were IMF, I would definitely have a look right here)

One Comment to “How to set up an alert to monitor a potential crisis on Pinterest?”

  1. Ca faisait un moment que je n’avais pas eu besoin de faire de veille sur Pinterest, et j’ai retenté cette recette. Sauf que là, il semble que tout cela soit du passé. Feed43 ne parvient plus à rien extraire, il faut être conecté. C’est ballot. Même ton fed (qui fonctionnait) est mort…

Leave a Reply









Additional comments powered by BackType