Archive for ‘advertising’

May 26th, 2010

I’m a French blogger and I won’t eat Pizza Hut anymore

by Laurent François

Dear Pizza Hut,

So you want to offer a free pizza during the world cup, anytime a goal is scored against French soccer team ?

Well right, so I’m French. And I speak English. And if at first sight, it could appear to be funny, I think your communication is highly dangerous.

Why that ?

  • first, you don’t go really deep in your mechanism: only 350 pizzas could be offered this way. Well, you’re just doing a VIRAL BUZZ BULLSHIT operation, right ? Your Irish consumers aren’t stupid: you’re going to generate great disappointments
  • then, you play with “hates” and with negative feelings: look at your fan pages; reactions are really aggressive. Sport spirit, really?
  • moreover, you’re not really in position of making fun of one of your main business market. Or maybe you think we won’t eat all that fat?
May 17th, 2010

WTF in France #2 : Donatello concert in the Paris underground

by Laurent François


A funny guerilla marketing event this morning in Paris Saint Lazarre; Donatello, in order to leverage tourism to Austria, decided to organise a fake concert in the undergound lobbies.

Via Paris Com Light.

April 27th, 2010

Dita Von Teese, new Perrier ambassador for 2010!

by Laurent François

Rendez-vous sur la Fan Page dédiée (je précise que j’ai bien de la chance de travailler sur le sujet).

Plus à venir…

October 18th, 2009 new ads, nice message

by Laurent François


Very few ads are both relevant for the products/services’ message and good to translate a new consumption way. did that pretty well. Enjoy !

October 15th, 2009

FTC; Ethics, endorsements, & blogging rules

by Laurent François


If you want to know everything about Federal Trade Commission new guidelines on endorsements & advertising, you’d better have a look at this presentation

2 great take-aways:

  • what matters first & foremost is the final reader: you definitely have to give him the full context when a brand outreached & engaged you for a specific product or business
  • we don’t care how & where you tell it: you just have to give the most authentic view on your relationship

And this FTC document is now generating a big debate all over the world!