as you’ve noticed, I did not write much this year on this blog. Not because I had any fatigue or that I was bored, because in our attention economy, there’s a key raw material: TIME.
So, French Ideas, a boutique digital agency, was born few weeks ago, in Silicon Roundabout, London. 3 main activities are implemented:
- social journey planning: as digital channels are very deeply changing the rules of influence, strategic planning and definition of personae have never been as important as now. Social journey planning requires strong capabilities in digital analysis, social media monitoring, and influencers’ mapping + knowledge in sociology, arts etc. We’ve already sold some projects for creative agencies: do not hesitate to pitch us!
- digital strategy: once you have a better idea of how your users think and which “moments of truth” rock, well, you need to establish a roadmap, both editorial and UX. That’s the trickiest point, that you need to shape with creatives in a wider extent: data analysts, CRM and so on
- early-stage marketing: you’re launching a brand? A festival? A start-up? Well, it’s not only Social Media but more general marketing. And we’re here to help…
We also have some publishing / fashion activities on Hit Bag.
It’s still new and our partners are extremely interesting people; it’s a brand new approach for me to set up some strategies with a wide diversity of talents; feel free to pitch us
In the meantime, I’ve tried to arrange all my previous posts on Pearltrees. You can check it here: