Archive for ‘buzz’

August 17th, 2010

WTF in France #10 – The Megane Experiment

by Laurent François

Citizens: a funny provocation by Renault; “Can a french car change an english town ?”

In fact, according to BrandRMX:

“In 2010 Renault discovered a set of fascinating statistics. According to the figures, towns with more Mégane were happier, had higher rates of fertility and longer life expectancies.
To put this theory to the test, they’ve sent Claude, a ‘consultant de joie’ to Gisburn (Lancashire). A town with no Méganes and apparently very little joie de vivre, to conduct ‘The Mégane Experiment’.”

via Marketing Alternatif.

July 10th, 2010

WTF in France #6 – Martin Solveig vs Bob Sinclar @ Roland Garros, SMASH

by Laurent François


For the promotion of the next Martin Solveig album, “Smash” (2011), he and his friend Bob Sinclar decided to play an interesting game @ Roland Garros.

Tennis, fun, Nelson Montfort, a nice short-film to promote a certain idea of French spirit.

You have Hollywood, we have DJs 😉

May 31st, 2010

Eurovision: Lena had already won weeks before the final show

by Laurent François


Eurovision is probably one of the most popular European TV show. And even if French don’t get the true party potentiality of this event, Lena Meyer-Landrut generated a big hype in Germany and during the show.

What’s even greater is that Lena generated a big Word Of Mouth weeks before the final show, in Germany but also in other countries.

With 218 000 fans on Facebook, it’s a great basis to become a -why not- worldwide star as Abba did before?

To be followed (and I’m sure that you LOVE when I talk about popular EU culture!)

May 26th, 2010

I’m a French blogger and I won’t eat Pizza Hut anymore

by Laurent François

Dear Pizza Hut,

So you want to offer a free pizza during the world cup, anytime a goal is scored against French soccer team ?

Well right, so I’m French. And I speak English. And if at first sight, it could appear to be funny, I think your communication is highly dangerous.

Why that ?

  • first, you don’t go really deep in your mechanism: only 350 pizzas could be offered this way. Well, you’re just doing a VIRAL BUZZ BULLSHIT operation, right ? Your Irish consumers aren’t stupid: you’re going to generate great disappointments
  • then, you play with “hates” and with negative feelings: look at your fan pages; reactions are really aggressive. Sport spirit, really?
  • moreover, you’re not really in position of making fun of one of your main business market. Or maybe you think we won’t eat all that fat?
December 20th, 2009

Social media magics with Homeless Mustard

by Laurent François


Opie & Anthony show brodcast this cover of Radiohead “Creep” famous song. It traveled all over the social web.

Here’s a quick summary:

“It’s demeaning and horrible and cruel and exploitative, although any of those words can generally be used to describe any segment of Opie and Anthony’s radio show as a whole. But sometimes good things come out of squicky things, and this clip is an odd moment of joy in an otherwise abhorrent publicity stunt. One of the contestants in this years upcoming “Homeless Shopping Spree,” a man known simply as “Mustard,” was given a guitar to play a song (he doesn’t own one, being homeless and all.) The man did a simple, bluesy-gruff cover of Radiohead’s “Creep,” and it’s been getting passed around since because it’s pretty amazing.”

The performance is now going viral, even in France, thanks to Gonzague.

This case demonstrates that the things that happen in the long-tail can be brought back to a wider coverage. It won’t change misery, poverty, but it’d give a nice fairy tale before Christmas’ eve.