Archive for ‘cause’

August 24th, 2010

WTF in France #13 – Asterix vs Mc Donald’s

by Laurent François


There’s a huge reaction from French in Social Media after a new campaign by Mc Donald’s starring…Asterix! The little Gaulois, symbol of France!

The Albert René publishers declared that Asterix was not working FOR Mc Donald’s but with, that the hero is still a rebel and that everything goes pretty well.

Well, no one knows if there are Mc Razorback yet :p

More information on BrandFreak.

March 10th, 2010

How stars use Social Media to take their reputations back: focus on Marion Cotillard

by Laurent François

Forehead Tittaes w/ Marion Cotillard from Marion Cotillard

Marion Cotillard has a big sense of humor: with this meme fake ad, she promotes Forehead Tittaes, by Janae, in order to make men look at women in the eyes instead than judging their bodies.

I love it because Marion takes a risk: playing with big brands like Gemey to make her message go viral.

Marion Cotillard has just created something totally unexpected: while she’s playing Lady Rouge for Dior, and that a big media plan is going on, she cuts the storyline and launches a totally different phasing. It’s about women, it’s about taking the lead, it’s about owning what she wants to say.

As Miley Cyrus did when she left Twitter, this is another proof in an attention economy that owning your reputation is key. Marion Cotillard’s reputation is what she wants it to be; Marion Cotillard story is what Marion wants to tell.

Not sure that brands appreciate this trend, by the way.

August 31st, 2009

Urban Outfitters, Polaroid and the Impossible Project

by Laurent François


What Urban Outfitters decided to do is just enormous:

The Impossible Project is excited to announce an exclusive cooperation with Urban Outfitters, who support us and launch an exclusive Polaroid product on August 21 in selected USA and UK stores. Visit their blog to learn more about it – and rush into their stores to grab one of these exclusive items!

What’s “the Impossible Project” about?

“The Impossible mission is NOT to re-build Polaroid Integral film but (with the help of strategic partners) to develop a new product with new characteristics, consisting of new optimised components, produced with a streamlined modern setup. An innovative and fresh analog material, sold under a new brand name that perfectly will match the global re-positioning of Integral Films.”

And to save jobs & a certain spirit of photography.

So guys…just buzz it around!

April 20th, 2009

Help Point for kids ! Buzz for money

by Laurent François


It’s easy, funny, golf, and it can really help!

So join now the game, every 18 players who hit the same ball generates cash for children!

“Join our golf relay game and help us support children’s charities! Hit a virtual golf ball and pass it on to friends or colleagues. Once 18 players have hit a ball, the round is completed and Zurich makes a donation to the Fore!Kids Foundation and Practical Action.”

“Zurich launched HelpPoint for Kids to raise awareness and increase funding for two charities that deliver to children in need. The Fore!Kids Foundation and Practical Action exemplify the Zurich HelpPoint philosophy of being here to help your world. For every completed ball Zurich will make a donation to the 2 charities which for example can provide lasting access to safe and clean water for 9 families.”

February 28th, 2009

Palestinian graffiti artists, digital influence and peace

by Laurent François


Palestinian graffiti artists decided to launch online an interesting project online:

“It costs 30 euros ($40) per message and they can be as solemn or wacky as you want. Everything goes, except for obscene, offensive or extremist hate speech. Clients get three digital pictures of the finished product.source

The revenue aims to finance cultural projects in West Bank.

A new way to protest, beyond stones or war: words through a digital influence program.