Archive for ‘citizenship’

May 18th, 2010

Facebook: “a nightmare on privacy street”

by Laurent François


A wonderful pattern demonstrating the privacy issues about Facebook.

It underlines the diverse paths & the diverse actions btw the different parameters and what it allows to Facebook.

Congrats Florent!

April 29th, 2010

Can Social Media washing exist ?

by Laurent François


I had a very interesting argument with a friend of mine who’s journalist. In a very provocative way, he tried to tell me that my job was like greenwashing, but in Social Media.

Let’s quote greenwashing definition (Wikipedia):

Greenwashing (green whitewash) is the practice of companies disingenuously spinning their products and policies as environmentally friendly, such as by presenting cost cuts as reductions in use of resources.[1] It is a deceptive use of green PR or green marketing. The term green sheen has similarly been used to describe organizations that attempt to show that they are adopting practices beneficial to the environment.[2]”

So to say: that I could spread wrong facts or biased information to general public in order to improve my clients’ reputations.

Problem is: even if Citizen L. was Citizen Kane, it won’t work in our digital world.

Why that?

  • because truth always emerges, and even faster now through Social Web
    – if a lie was diffused among a public of influencers, they could have a very aggressive posture
    – you can now face and analyse facts in very diverse, parallel ways: access to these data are not vertical anymore
  • because influence is about working with relevant & legitimate people. If you go & look for a referent person in a specific field, you can hope that he’ll check & analyse all the messages we sent to him
  • because in the digital world, you don’t have the right to errors anymore. For the first time in communication history, lies are weaker than denials
  • because influencers are also journalists (good news)
  • because trying to infiltrate forums is just not possible: IP makes you feel like a white rabbit in front of hunters
  • because influencing means convincing, not spamming
November 10th, 2009

Sarkozy forgot that storytelling does not mean lying in Social Media

by Laurent François


President Sarkozy is (again) attacked online, because of a new lie he’s done on Facebook yesterday.

As you know, we’ve just celebrated Berlin Wall fall and it’s probably one of the most important events for European citizens.

NY Times reports:

“Mr. Sarkozy, the president of France, said he had been, in a post on his Facebook page on Sunday. But while he was in Berlin on Monday celebrating the anniversary with other world leaders, the media back home in Paris were suggesting that he had his dates mixed up.“On the morning of Nov. 9, we looked into the news from Berlin, which indicated that change was afoot in Germany’s divided capital,” he wrote about events in 1989 in his Facebook post, which includes a photograph of himself at the Berlin Wall at night.”

What’s interesting is that many French citizens reacted and commented on Sarkozy pages and in social media. Another demonstration that when it comes to personal beliefs, people implement social-media control on politicians.

Luc Mandret declared on his blog:

Mais arranger et déformer la réalité, c’est passer un cap dangereux.” / “distorting truth, it’s going too far”

Storytelling is not about lying

October 29th, 2009

French consumer profile in social media

by Laurent François


As you can see on this Forrester chart, there are more “spectators” in France than in the US.
Nonetheless, few comments:

  • in France, some folks do not realize at all they’re reading a “blog”: they’re online, and that’s all. So as there are even more spectators than the current figure
  • a spectator is…an active one! He can leaves digital footprints that are true social possibilities with friends or followers

To be followed.

October 1st, 2009

Korean RFID fake detection service: towards a digital control

by Laurent François



If Al Capone was still alive, he won’t plan to go to Korea these days:

“Korea’s Office of National Tax Services (Korean IRS, if you will) announced (link in Korean) it will roll out “fake whiskey detection service” starting from October. The plan is to attach RFID chips that contain production history data to whiskey bottles, so that anyone with a cellphone can use a plug-in scanner (which is to be stored in major bars and pubs) to see if the costly bottle of liquor he is about to order is real or bogus.”

Out of the funny part of this story, 3 insights:

  • consumers’ empowerement is not only a marketing gimmick but now a true counterpower against Market biais
  • more than ever, you now have to consider the new “real” consumers’ journey, considering their true points of attention and the diverse digital interactions that they can have during these points
  • it’s now very urgent to implement a strict regulation on RFID usages, in order to not only provide coercitive/security tools but to extend RFID to vertuous areas