Archive for ‘digital influence’

January 18th, 2012

3 simple things more important than Social Media skills

by Laurent François

This week, I had the pleasure to discover again 3 simple things that were far more impactful on my consumer journey than Social Media skills:

  • a service provider (plumber) called to inform me that he was on his way to my apartment: how come delivery guys for e-business never tell you when they’re in?
  • I’ve been looking for hours a bloody serial number on a bloody heater: I still don’t understand how it’s possible that a missing number drives a whole value chain down, as the sales I had on the line could not tell me what to do. Non-sense.
  • I gave tips to a pizza delivery guy who made his job very well. But I still can’t pay more a great service on many e-shops

It’s still marketing prehistory around here!

 

 

 

 

January 12th, 2012

TV, Social Media, and the reasons why we should watch TV

by Laurent François

Another article for Social Media Today on the reasons why TV is the main crossroad for Social Media.

Check this out!

 

January 9th, 2012

Social Media & Suicide

by Laurent François

I wrote a post on Social Media hopes to fight against the very first social fact, suicide. And it’s on Social Media Today, of course!

January 4th, 2012

2012 Sarkozy campaign weakness: digital communication

by Laurent François

This morning, the French political party UMP (they run for President Sarkozy) tried to generate a buzz  as François Hollande (his main opponent for 2012 – at least we hope it’s not Marine Le Pen- a socialist)  was supposed to have declared that Sarkozy is a “dirty guy” (sale mec in French).UMP politicians tried to widen the rumor and generated some appearances in front of TV teams.

What’s interesting is that in France, in order to make a news BIG, you still need to wait 8pm, and our TV prime-time for news (we only have one time zone, remember :) ). But even before this potential smasher, a counterstrike occured: people who were present during the supposed quote were quickly interviewed, in order to refute & contradict UMP attempt. Media and social networks played their games, and one more time the trick was dismanttled

It’s an illustration of the main weakness of UMP: refutations now prune lies. Good news!

December 30th, 2011

Social Media guidelines: constraint or true asset?

by Laurent François

As I’m pretty happy to have joined Social Media Today Advisory Board, I’ve just written a post on Social Media Guidelines: do they really matter?

enjoy and happy new year!