Archive for ‘entertainment’

October 24th, 2011

When curation gets a real business model

by Laurent François

Most of people against  Pearltrees or other curation tools say there’s no cash-flow below. But they’re definitely wrong.

OpenSky a curation / e-shopping platform, has a very strong business model.

The core principle is simple: once you’ve logged in, you follow experts / stars you trust. They recommend you products or services. It’s not only following celebrities like in a bundle package; it’s really a value added as he/she curates items depending on their scope of expertize.

The curation promise is linked to other leverages:

  • social currency & social gaming : you earn credits anytime a friend joins the platform. You can also earn credits once you win or satisfy some missions. Brand content projects can be pretty numerous
  • couponing : picked items also have “deals”. It’s both addictive (as Private Outlet or Asos.com) and relevant for the consumers

One more time, “opinion leaders strength” + “recommendation power through WOM” is a good combination. The growing influence of Twitter as a business case (they’ve finally entered the entertainment business…) is decisive.

Good news for curation start-ups: filtering data and making the web more physically-manipulable is key.

October 11th, 2011

Tribes’ problems: destroying Social Media spreading and discoveries

by Laurent François

Many observers are talking about a threat in Social Media: as Mark Schaefer writes on SMT, Twitter would be dying as an information tool, because of the tribes themselves.

Affinity groups, if they have a lot of advantages in real life (solidarity, network effects, business possibilities…), also have a big problem on social web: they tend to only promote themselves.

Mark notifies some negative elements: “auto RT” for instance, propagated by communities of allies, give the feeling of a giant new kind of ad space. Auto RT helps bloggers to appear in a very competitive market; but value added is very low, as it pollutes our attention. It’s a kind of necessary thus pervert leverage, because of Google too, which focuses on live search and dismantles the access to relevant archives…

Communities filter new entrants (arent’t hashtags anoter discriminative barrage?) and also filter external sources (besides important news as a tsunami or a war…). It reduces to a certain extent the quality and quantity of information.

Natalie Rastoin et Camille François summarized the main issue of this hyper-personalization + hyper-tribalization: what I want to get as a consumer is not what is necessary to access as a citizen.

3 main examples today:

  1. the very bad coverage of the new Huffington Post in French: communities of journalists + media-related spheres polluted my timeline, without really informing me
  2. the Mashable article on the new Facebook for iPad has been RT 10 times during the last 5 minutes (I only follow 760+ Twitter users, which is already enormous for a single man…)
  3. no info on Karachi affair

2 conclusions:

  1. curation is now a kind of investigative work; it requires a huge amount of time. I’m wondering if I’m not going to leave mainstream tools like Twitter to focus more on “1 to 1″ lunch with relevant people
  2. because of Twitter becoming mainstream, and linked to its real core business, entertainment, I’m now wondering if I’m not going to dive into more “underground” or hidden netwroks
August 6th, 2010

WTF in France #8 – when Hadopi lobbyists try to spam the Social Media conversations

by Laurent François

Citizens!

As you may know, there’s a strong debate about Hadopi. What is that, Hadopi?

“French Internet users could soon be asked to install spyware on their PCs that tracks their surfing habits and analyzes the applications installed on their machines in order to prevent file sharing piracy. Plans for this type of surveillance surfaced this week when a paper authored by the French Hadopi agency, which was put in place to police the French Internet and prevent copyright infringement as part of the country’s three strikes legislation, leaked online.”

Officially, Hadopi aims to prevent French users from downloading illegal files. In fact, it’s utterly more subtile and Hadopi is massively perceived as a freedom-breakthrough as internet usages are massively changing:

As consumer preferences and technology change, some people in the music industry are proposing new ways to deal with piracy. For example, PRS for Music, a royalty collection agency in Britain, proposed a levy on Internet service providers, based on the amount of pirated music that passes through their networks.

The main observers declare that this law could go at the end against creation (the logics is that P2P is now like radio used to be some decades ago: a way to discover artists, and so to generate value. I go very fast on this point…).

Well, during the last few weeks, some people discoverd on microblogging platforms like Twitter that trolls were now cyber-squatting the hadopi hashtag #hadopi, in order to artificially decrease the share of voice (and so the access to the debate).

Does it really change people’s mind? No, it just generates some more excitement and fighting spirit…

July 10th, 2010

WTF in France #6 – Martin Solveig vs Bob Sinclar @ Roland Garros, SMASH

by Laurent François

Citizens!

For the promotion of the next Martin Solveig album, “Smash” (2011), he and his friend Bob Sinclar decided to play an interesting game @ Roland Garros.

Tennis, fun, Nelson Montfort, a nice short-film to promote a certain idea of French spirit.

You have Hollywood, we have DJs 😉

July 5th, 2010

WTF in France #5 – French radio and TV scene 2010

by Laurent François

Citizens,

As every summer, a true mercato happens in France: who’ll be the next TV pimp? Who’s gonna take the cash?

So…here we go!

Via Le Figaro.