Archive for ‘ethics’

May 18th, 2010

Facebook: “a nightmare on privacy street”

by Laurent François

Citizens!

A wonderful pattern demonstrating the privacy issues about Facebook.

It underlines the diverse paths & the diverse actions btw the different parameters and what it allows to Facebook.

Congrats Florent!

May 13th, 2009

Marketing 5 E’s : gentle manners, not psychology in WOM

by Laurent François


David Armano had published an interesting pattern called “the novelty curve”.
In Armano comment:

“An interesting fact is when you’re telling all your friends, some of them may start the Novelty Curve again.By the way, great blog! Posted by: German

And so the word-of-mouth is spreading around, that’s why it’s so complicated to add a measurable timeline: so many parameters can interfer on the organic buzz.

In a recent interview, Chris Abraham mentioned that psychology was superior to marketing:

“In the big picture, what do you think is more helpful in understanding buzz and word of mouth: marketing or psychology?
Psychology. I think that the first step is always to understand what motivates people to do certain things. Marketing techniques come and go, but if you understand why people talk about products, you can find new ways to motivate them to talk about your brand.”

Well, which marketing are we talking about? :) probably not the very last one that says that we’re now in the 4 E’s age:

  • experience
  • everyplace
  • exchange
  • evangelism

To which we could also add a fifth E’s:

Empathy

And it’s certainly where psychology can match with marketing. But I’m now going to tell you why it’s not about psychology but about gentle manners:

  • psychology is a science. Psychology is a vertical way of thinking. It’s a tool, made to analyze and at the end “manipulate” opinion
  • and you’re obviously not influenced by psychologists, but by people that you may like. They can be very empathic, but they’re probably more than that: sensitive, intelligent, authentic. And gentle.
April 27th, 2009

Korean example on "real life" constraints: towards social media havens?

by Laurent François

A great insight from Korea:


More and more Korean netizens are “fleeing to foreign internet services”, in response to tighter net censorship recently being implemented by the Korean government, Korean newspaper Hankyeoreh reports.

So if we consider that social conversations are like liquid transactions, will we experience social web havens ?

February 18th, 2009

Facebook goes back to previous terms of service

by Laurent François

After a wide debate and strong reaction from digital citizens, Facebook decided to maintain its reputation and decided to go back to its previous terms of use.

Here’s what we can read this morning:

Terms of Use Update

Over the past few days, we have received a lot of feedback about the new terms we posted two weeks ago. Because of this response, we have decided to return to our previous Terms of Use while we resolve the issues that people have raised.

If you want to share your thoughts on what should be in the new terms, check out our group Facebook Bill of Rights and Responsibilities.

Good news and good reaction for us. And probably a way to dismantle the “bad buzz” around Facebook. Nonetheless, 3 thoughts:

February 8th, 2009

From marketing endorsement to (beauty) enhancement : Q-Med case

by Laurent François

A very important issue happened in Sweden with Q-Med, a company specialized in medical implants.

Blogger and model Johanna Trenck was contacted by Q-Med to publish a post, with a counterpart to get a free lip augmentation treatment. The problem is that Johanna did not mention the deal on her blog.Summary:

“(…)This case deals with an extremely important principle. We know this sort of hidden marketing is common, but we’ve never been able to prove it before,” said Mattias Grundström from Sweden’s Consumer Agency (Konsumentverket – KO) to the Upsala Nya Tidning (UNT) newspaper (…).
The Consumer Agency is also considering making contact with the Swedish Tax Agency (Skatteverket), as bloggers who accept gifts are required to pay taxes on them, UNT reports.”

The good thing of this story is that it brings into focus some ethics when it comes to a business relationship between a brand and a blogger. So to say, that there is a media / brand transaction.

More about Q-Med issue:
Bayou