Archive for ‘WTF in France?’

August 16th, 2010

WTF in France #9 – Alain Lambert quits Twitter: digital influence to produce silence

by Laurent François

Citizens!

Alain Lambert, Senator in the Upper House of Parliament and President of Orne County Council, who was Minister for the Budget and Budgetary Reform from 2002 to 2004, decided to quit Twitter.

edit:Loïc H. Rechi abstraitconcret @lilzeon en fait il a juste passé son compte en privé. translation: Alain Lambert hasn’t left, he now has a private account…

He was a very involved digital influencer, who was one of the very first politician (not to say one of the best) to understand and use Social Media. He was also involved in one of my Ogilvy project called “L’Express 3001“which aimed in early 2009 to produce with diverse digital stakeholders a special edition, thanks to a kind a lab, to explore synergies between bloggers, journalists or other types of content-makers.

On August, 15th, Alain Lambert sent 2 tweets from a Church. Problem is: a journalist who works for Ouest France, Mickael Louedec, wrote an article mentioning it. Alain Lambert, a bit angry and probably tired to manage a community of Paris-centric journalists & bloggers, decided to leave.

Few questions and insights:

  • how to manage extimacy when you’re a public person like Alain Lambert: it seems like even former Ministers don’t really position clearly themselves between what can be shared, and what must remain fully private. What a pressure…
  • how can a journalist base a whole article on a simple tweet? In this new environment, whereas you discuss as in café for upper class people, suddenly someone extracts a piece of what you say to use it for his own objective. Off is dead, definitely
  • finally, depending on your target: is it worth “tweeting” when your voters are not really into this tool? Leaving Twitter is for Alain Lambert a way to take again the lead on his narrative. To produce silence, in a sense

Digital influence is not only about engaging conversation; it’s also about managing who’s talking. And who can’t.

August 6th, 2010

WTF in France #8 – when Hadopi lobbyists try to spam the Social Media conversations

by Laurent François

Citizens!

As you may know, there’s a strong debate about Hadopi. What is that, Hadopi?

“French Internet users could soon be asked to install spyware on their PCs that tracks their surfing habits and analyzes the applications installed on their machines in order to prevent file sharing piracy. Plans for this type of surveillance surfaced this week when a paper authored by the French Hadopi agency, which was put in place to police the French Internet and prevent copyright infringement as part of the country’s three strikes legislation, leaked online.”

Officially, Hadopi aims to prevent French users from downloading illegal files. In fact, it’s utterly more subtile and Hadopi is massively perceived as a freedom-breakthrough as internet usages are massively changing:

As consumer preferences and technology change, some people in the music industry are proposing new ways to deal with piracy. For example, PRS for Music, a royalty collection agency in Britain, proposed a levy on Internet service providers, based on the amount of pirated music that passes through their networks.

The main observers declare that this law could go at the end against creation (the logics is that P2P is now like radio used to be some decades ago: a way to discover artists, and so to generate value. I go very fast on this point…).

Well, during the last few weeks, some people discoverd on microblogging platforms like Twitter that trolls were now cyber-squatting the hadopi hashtag #hadopi, in order to artificially decrease the share of voice (and so the access to the debate).

Does it really change people’s mind? No, it just generates some more excitement and fighting spirit…

July 30th, 2010

WTF in France #7 – Press Release vs Social Media release @ La Courneuve

by Laurent François


Evacuation de familles sans logement à la Courneuve
envoyé par Mediapart. – Regardez les dernières vidéos d’actu.

Citizens!

An interesting case study which is happening in France. As you may know, the French government decided to reinforce its expulsion policy. Last Wednesday, about 150 people were thrown away from “barre Balzac” @ La Courneuve. The first press releases mention that everything went ok. But associations started seeding videos on dailymotion to show what really happens, which is now broadcast on TV.

Interesting to see that in this image war, stakeholders can directly influence mass media. Therefore opinion.

It’s also highly interesting to check that “La Courneuve” is a topic pretty followed, and that anytime a mix of “expulsion / nation / suburb” topic emerge, La Courneuve can be an amplifier.

Sad symbol to associate it to only sad issues.

July 10th, 2010

WTF in France #6 – Martin Solveig vs Bob Sinclar @ Roland Garros, SMASH

by Laurent François

Citizens!

For the promotion of the next Martin Solveig album, “Smash” (2011), he and his friend Bob Sinclar decided to play an interesting game @ Roland Garros.

Tennis, fun, Nelson Montfort, a nice short-film to promote a certain idea of French spirit.

You have Hollywood, we have DJs 😉

July 5th, 2010

WTF in France #5 – French radio and TV scene 2010

by Laurent François

Citizens,

As every summer, a true mercato happens in France: who’ll be the next TV pimp? Who’s gonna take the cash?

So…here we go!

Via Le Figaro.