Archive for ‘WTF in France?’

June 30th, 2010

WTF in France #4 – Joyce Jonathan as a Sexy Bitch (meme)

by Laurent François


When French singers start doing some covers on their MySpace, it seems like meme marketing is inspiring creativity. When one of the most famous & popular French DJ, David Guetta, gives materials to pop-rock Joyce Jonathan, well, we can bet that what’s happening in the long-tail can be a great creative loop for wandering web users.


June 19th, 2010

WTF in France #3 – David On Demand in Cannes @davidondemand

by Laurent François


You hate Big Brother? You hate people following your daily life’s events? Well. David Perez turned it into a communication opportunity:

“Ever wanted to go on a junket and haven’t been able to convince your boss that its worthwhile? Meet David Perez, Creative recruiter at Leo Barnett. Barista turned Ad agency exec turned Social Media star! You see, David has been given the green light by his employer to attend the Cannes Advertising Festival.

One one condition.

David will strap on a pair of webcam-enabled glasses and do anything you tell him via twitter. David will be in Cannes from the 20-27 June.

Follow him on twitter @DavidonDemand”

You can give him “orders” in 140 signs. Haha. Do you know Paris Dernière ? Gonna have a lil’ social media fun.

Anyhow: interesting to see this project from a pervasive creativity point of view. Instead of criticizing Social Media biais, David pushes SM channels to its extreme positions. Nice!

May 30th, 2010

WTF in France #2 – Taig Khris flying from Eiffel Tower

by Laurent François

Imagine someone jumping from Eiffel Power. 12,5 meters high, from the first stage of the French monument. Taig made it. With his in-line skates.

Who’s the pimp?

May 17th, 2010

WTF in France #2 : Donatello concert in the Paris underground

by Laurent François


A funny guerilla marketing event this morning in Paris Saint Lazarre; Donatello, in order to leverage tourism to Austria, decided to organise a fake concert in the undergound lobbies.

Via Paris Com Light.

May 2nd, 2010

WTF in France #1 – Tout ce qui brille // Leïla Bekthi & Géraldine Nakache

by Laurent François


If you only read the Financial Times, or The Economist, you’ve probably got a very pessimistic vision of French Nation model. Eric Besson & President Sarkozy politics are probably responsible of this aggressive & exclusive “angst”.

But there’s a stronger & really refreshing film which is giving back hope and smile: it’s called “Tout ce qui brille” (all the things that shine) and is directed by Géraldine Nakache. The pitch: 2 young women, fascinated by what’s going on in Paris, whereas they live in a close suburb, trying to enter this world, but without losing their roots. Fun, running gag, but also true questions around identity, living together.

If you understand a little bit French, try to get it asap. Otherwise, stay tuned.

This is France.