Archive for ‘journalism’

October 11th, 2011

Tribes’ problems: destroying Social Media spreading and discoveries

by Laurent François

Many observers are talking about a threat in Social Media: as Mark Schaefer writes on SMT, Twitter would be dying as an information tool, because of the tribes themselves.

Affinity groups, if they have a lot of advantages in real life (solidarity, network effects, business possibilities…), also have a big problem on social web: they tend to only promote themselves.

Mark notifies some negative elements: “auto RT” for instance, propagated by communities of allies, give the feeling of a giant new kind of ad space. Auto RT helps bloggers to appear in a very competitive market; but value added is very low, as it pollutes our attention. It’s a kind of necessary thus pervert leverage, because of Google too, which focuses on live search and dismantles the access to relevant archives…

Communities filter new entrants (arent’t hashtags anoter discriminative barrage?) and also filter external sources (besides important news as a tsunami or a war…). It reduces to a certain extent the quality and quantity of information.

Natalie Rastoin et Camille François summarized the main issue of this hyper-personalization + hyper-tribalization: what I want to get as a consumer is not what is necessary to access as a citizen.

3 main examples today:

  1. the very bad coverage of the new Huffington Post in French: communities of journalists + media-related spheres polluted my timeline, without really informing me
  2. the Mashable article on the new Facebook for iPad has been RT 10 times during the last 5 minutes (I only follow 760+ Twitter users, which is already enormous for a single man…)
  3. no info on Karachi affair

2 conclusions:

  1. curation is now a kind of investigative work; it requires a huge amount of time. I’m wondering if I’m not going to leave mainstream tools like Twitter to focus more on “1 to 1″ lunch with relevant people
  2. because of Twitter becoming mainstream, and linked to its real core business, entertainment, I’m now wondering if I’m not going to dive into more “underground” or hidden netwroks
January 21st, 2010

French trust paradox towards media

by Laurent François

Citizens!

A new study gives great insights about French people and trust in media.

According to the TNS Logica study, 66% of French think that journalists cannot resist political pressures. Even worse, 60% think they can’t resist financial pressures.
Not quiet good for our democracy…

In the meantime, French declare they’d like more coverage on some topics, like hunger in the world:

But media that covered these topics did not leverage more sales when they talked about it.
So as we’re all ready to read more “informative” information, but at the end we watch Big Bro’ on TV.

Lazy French? Well, one important thing by the way: French media need to engage more deeply into French citizens’ minds, to start again a relationship based on trust. If French (like other countries) trust more and more the Internet, it’s probably because of the “human” size of the conversations. And on the internet, you’re always more active than in front of a TV.

I believe in journalism.

😉

January 20th, 2010

The day we’ve launched an opinion magazine in France

by Laurent François

Citizens!

I’ve been busy nights and days with 20 friends, bloggers, editorialists to launch a French online opinion magazine called www.tout-ca.com

We don’t have the same context than in the US. In France, newspapers were historically very ideologized. So as culturally, there’s a place to take in terms of what American could call “op-eds”.

So we’ve launched it last Monday; and the power of inclusive communities works pretty well. 100+ comments, several thousands page views…4 minutes+ time spent online and a growing community.

I’ll keep you posted, guys, I’ll keep you posted. And I promise to blog more right here 😉

August 27th, 2009

French media Tycoon PPDA supposed to launch a predictive news website

by Laurent François

Citizens!

It’s Mry who launched the info that is now buzzing everywhere in France

PPDA, the famous former TV star prime time journalist is supposed to launch a predictive news website

here’s the summary:

“Ce site qui verra le jour dans les semaines qui viennent et dont le nom n’est pas encore connu pour l’instant se veut original, nous dit-on. Alliant l’analyse de l’actualité et une vision de l’avenir, ce site se veut en effet analytique et prospectif. Attendons de voir.”

But predictive news, what’s in a name?

HubDub gives first details:

“The basic idea is that Hubdub posts questions, you predict which answer will win and then if you are correct, you receive credits that help you reach the leaderboard. Hubdub launched at DEMO earlier this year and SomewhatFrank and TechnicallySpeaking have good overviews of how the service works. Hubdub CEO Nigel Eccles noted that over 2 million “Hubdub dollars” are traded daily within the network.”

An upgraded poll? Well, it can go a bit further. It can cross & match diverse data from common sense + rough or hard data. A good example for police & politics:

“Police services often use predictive analytics to identify and predict patterns of criminal behavior to help forecast which minor crimes are most likely to escalate into violence. By investigating dispatch data, the police can also create models that pinpoint crime “hot spots,” so they can place tactical units where they anticipate crime is most likely to occur. The Richmond, VA police department provided the results of this kind of predictive analysis to detectives and saw a 20-30 percent decrease in violent crime and homicides in a 12-month period. This technology has also been used in political campaigns to zero in on likely voters to determine what campaign messages have the greatest impact on undecided voters.”

A kind of digital monitoring, but that does not aim to tell the big trend & emerging signals, but that aims to predicts the future events.
Predictive news are also a great opportunity for marketers, as it wants to provide a “perfect” home page to users. So as the ads would be fully context-related. Or more precisely content-individual related
To be followed. You can play on this site.

July 30th, 2009

French cities are connected, but not yet social

by Laurent François

A great news this morning about web usages of French towns which can be interesting for social media addicts and citizens::

“Uséo, a présenté sa dernière publication sur le dialogue citoyen en ligne à partir de l’étude de 137 sites de villes de plus de 50.000 habitants. Sur les 75% des villes qui affichent une démarche participative sur leur web, 46% se limitent à un formulaire de contact, 17% affichent leur démarche, 17% animent des forums avec possibilité de laisser des commentaires et seulement 22% d’entre elles donnent globalement un espace d’expression à leurs administrés. Une très faible minorité (4%) s’appuie sur des espaces de dialogue modernes (appels à suggestion pour 3%) ou de réseaux sociaux territoriaux (1%). Conséquence, faute d’organiser cet échange de manière institutionnalisée, dans 23% des cas, le débat local prend des formes contestataires sur des réseaux alternatifs au site officiel”

So in English and concretely, only 1% of French cities websites implement at least a social media presence

  • …whereas local citizens’ expectations for conversations have never been that high
  • …whereas local citizens then go on detractors’ webspaces who are the more active at the local level. They catch the citizens’ attention

Nontheless:

  • local bloggers are crucial in France and play a very important role
  • local journalists are now starting to shape strong local social networks