Archive for ‘liquid modernity’

July 29th, 2009

What media consumption should be (a visualisation by Wired)

by Laurent François

Here’s a representation of media US consumption made byWired. Interesting to see that the magazine thinks in terms of usages more than focusing on tools.

July 9th, 2009

#WebCream: the day Zara had fashionista insumers

by Laurent François

Paris, 7pm in the Zara store, on Rivoli Street. A Saturday in March.

Fashionistas are there with their crews. They test trendy denims, trousers, shirts etc.

The music is good…and some girls are alone, in the fitting room. No matter but…But most of them have a smartphone, an iPhone. And they shoot themselves, share the pictures on Facebook, through email, through messengers.

Something had changed.

The fashionista could have seen this video before going shopping:


Charly, une modeuse-blogueuse au Forum des Halles !
envoyé par notreforum. – Regardez plus de courts métrages.

She could have compared her thoughts and desires with Charly on her blog to deepen the conversation.

She then could have organised an event on Facebook to go shopping and warn her friends that she needed them to chose her new clothes.

Her friends could have told her that they had found the same denim on an online retailer but with a special offer.

Nonetheless, the Fashionista could have wizzed them and could have claimed that she still likes impulsion, intuition.

Her friends commented it several times on her blog.

I feel like social media became just a little bit more social real this year.

July 1st, 2009

New consumer, new community, new purchasing paths

by Laurent François

Here are interesting insights about the new consumer journey:

Customers are part of a collective. The information revolution has connected people in powerful ways; it’s never been easier for customers to find the opinions of others to validate their product and service choices. A colleague recently underscored this point through a story of shopping with his teenage daughter for her prom dress. In each new outfit, she snapped and sent pictures of herself with her iPhone, asking for feedback from her Facebook friends, and getting it in real time. He was amazed by this new decision-making behavior.

This specific part is very interesting, as it considers the consumer as part of a whole, as an interaction-hub. Social media is like a bridge that helps him/her find the fastest track to solve his/her needs.

We now have to go back to interaction at its first meaning: how many areas does the consumer cover, where does he/she travel.

It’s absolutely not about a “digital world” or an Internet one: it’s about our real decision-making process.

June 16th, 2009

Goethe was right and online vs offline is now dead

by Laurent François

A little thought after the Iranian movment and the Facebook “usernames” that now looks very similar to our “real” identities

  • offline vs online is no longer a debate
  • it’s only about active vs passive online
  • access to this “X-line” is a new social capital
  • there’s a way of living for people that now must be first protected (and not first amplified)

This online existence is a daily fight that can make messages go around the world or stay at the very local level. Consequences and impact are linked to this new ability.

Goethe was right about our liquid modernity:

“Yes! To this thought I hold with firm persistence; The last result of wisdom stamps it true; He only earns his freedom and existence Who daily conquers them anew.”
Johann Wolfgang von Goethe

May 15th, 2009

Be a follower-maker, not a speculator! People Earnings Ratio

by Laurent François

Dan Robles wrote a very interesting post about speculator and entrepreneur in terms of leader:

“This is often the difference between the entrepreneur and the speculator. The entrepreneur will scour the earth looking for resources to elevate from a low level of productivity to a higher level of productivity. The speculator simply looks for volatility and instability so that they can place bets for or against the success of the entrepreneurs.”

One more time, we’re close from the People Earnings Ratio:

  • your value must be analyzed on a long-term basis
  • you have to be very careful from over-rated buzz: it’s not your “true” reputation