Archive for ‘marketing music clip’

July 1st, 2009

New consumer, new community, new purchasing paths

by Laurent François

Here are interesting insights about the new consumer journey:

Customers are part of a collective. The information revolution has connected people in powerful ways; it’s never been easier for customers to find the opinions of others to validate their product and service choices. A colleague recently underscored this point through a story of shopping with his teenage daughter for her prom dress. In each new outfit, she snapped and sent pictures of herself with her iPhone, asking for feedback from her Facebook friends, and getting it in real time. He was amazed by this new decision-making behavior.

This specific part is very interesting, as it considers the consumer as part of a whole, as an interaction-hub. Social media is like a bridge that helps him/her find the fastest track to solve his/her needs.

We now have to go back to interaction at its first meaning: how many areas does the consumer cover, where does he/she travel.

It’s absolutely not about a “digital world” or an Internet one: it’s about our real decision-making process.

June 7th, 2009

Kid Cudi Vs Crookers – Day ‘N’ Nite Marketing clip #1

by Laurent François

New category on this blog: marketing clips that talk about our insumers’ society

Kid Cudi was recently interviewed after NBA all-stars altercation (he was invited for a Reebok party and wanted to wear Nike) :

“It was never about Reebok, the brand or anything like that. Nike don’t always make the dopest shoes, no brand makes dope shit all the time. I was opposed to the shoes they tried to give me—I didn’t like them. I didn’t get into because it was Reebok people, I got into it with one individual who approached me the wrong way. I’m a man at the end of the day. I’m not a fighter, I don’t like violence—hell, I don’t even know if I know how to fight.”

When our idols tell us that they only become ambassadors when they truly believe in a brand…

have a good Sunday (from cloudy Paris)