December 20th, 2011
There’s a new bad buzz in France: Fred & Farid, the rising French agency, has just been spotted as they were buying fake Twitter followers / bots. If you read French, Cyroul summarized the FF case and demonstrates how non-relevant some indicators are when it comes to influence.
Nonetheless, if Fred & Farid is so WEIRD, as mentioned in the comments, how come they win so many agencies’ competition in France?
I want chocolate, and some kind of arguments.
December 19th, 2011
Funny enough: 2 times this week, for 2 differnt brands, we’ve implemented some new programmes.And funny enough, their media agencies were really freaking out.
Not because we were competing against them, but because it was a kind of reengineering of classic old organization models. It’s really irritating, as agencies’ speeches are around innovation, creativity. But when it comes from an an external player, it’s not really well perceived.
Not all agencies react like that; but for these agencies, there should be a quick move: innovation is not a threat; it can be an extension of their daily businesses.
December 14th, 2011
This morning, in France, we’ll soon be able to buy pre-paid Facebook credits cards in brick&mortar stores.
It’s highly interesting to see that “ages” ago, brands & agencies were paying to get “consumers’ availabilities” through ads. Now, consumers themselves PAY to get social availabilities.
Time, this crucial currency.