December 27th, 2011

Twitterstories and memory

by Laurent François

Yesterday, I browsed 2011 year in tweets thanks to Twitterstories. Some conclusions:

  • I had already forgotten 70% of what’s happened according to this tool; how will historians do to include our social statements in 50 years?
  • US and French version are exactly the same: what does it mean in terms of diplomacy? Is it the end of local stories, is it the beginning of a “global” (thus not universal) history?

Anyway, we can be optimistic: history and curation are finally at stake; data become information. You can read more on memory @  Olivier’s.


December 26th, 2011

Declining vs ignoring in professional social networks

by Laurent François

Funny world: whereas we’re all pushed to connect, within 5 or 6 degrees of separation, saying “no I don’t want” does not seem to be natural at all.

I’ve said “I decline” for the 4th time on Viadeo to a Yes Man-guy, named David L. He should know, if he reads me, that we have nothing to share.

So what? Viadeo allows users to say No, whereas LinkedIn is more into “Ignoring“.

It’s not innocent: accepting the idea to refuse a contact, (and notify him), is highly different from looking down and keep walking. It’s a society issue!

Where’s the relationship if it’s only Yes-Based?

December 24th, 2011

150+ marketing predictions for 2012

by Laurent François

Every year, Joe Pulizzi consolidates content marketers’ views for next year. I’ve also contributed (slide 49) and again this year, ideas are great. Happy X-Mas!

December 23rd, 2011

Social Media fatigue…Or Social Media hysteresis

by Laurent François

John Bell wrote an interesting post on his blog, reacting to George Colony @ Le Web who said “We believe social is running out of hours. Forrester believes we are reaching the limit of hours that people can give to social.

Maybe a kind of fatigue…but also an hysteresis.

If we summarize -a lot- what’s happened these years:

  • we pushed people to enter into a very strange ecosystem, in which private became public, and in which public can be experienced very deeply
  • we told them that social relationships could organically become social currencies, making “social scoring” a kind of – scarrying – norm: see the reasons why we friend or unfriend on Facebook

I think that it’s a retaliation effect: what we get in becoming more “social” is not that crazy for everybody. So because we pushed people to “publicize” their privacy, I think they -we- take it back home, in a more personal cloud.

Talk social without the people and you get an empty island.


December 22nd, 2011

A new targetting approach: activability at stake!

by Laurent François

In a world where call to action is key, there are new manners to “target” groups of people. An idea can be to focus on activability of people. If you read French, go on Marketing Etudiant to read my article 😉