Posts tagged ‘anti social’

July 19th, 2010

Apple: the first brand to go against Social Media?

by Laurent François

Citizens!

A quick idea I had, chatting with some friends about Apple. So the iPhone 4 issue wouldn’t be that bad, because all the smartphones experience the same troubles? Thanks Steve Jobs for making us live in such a badass market. A very strange attitude for a guy who has the pretention to suggest “visions” to the world. Us.

The thing is that Apple is now going against 3 of its core assets, that used to make its core competences

  • going against fan-boys, not listening to what they say and need. Big problem at the end as fan-boys used to orientate and help newbies and simple people on forums. If you cut the information pipeline to fans, you cut it to the general public
  • massive leakage communication: Apple has now been communicating only through leakages these last 3 years. They now face a kind of trivialization, as observers are fed up with such mysteries for such empty realities. Moreover, these leakages are no longer reserved to a kind of vertical elites but…to anyone, looking for information about the last Apple updates. You cannot base your communication as if you were a story only made of teasers…because you need to tease for SOMETHING ELSE?uh!
  • the big Apple misunderstanding that if the company wants to control the pipeline (welcome to a beautiful world in which even media are extorted (30% !) and in which depending on Apple good will your apps will be validated or dismissed), Apple cannot control…people. Moreoever, people are no longer dependent on softwares or OS but on sharing and open web. Therefore to web browsers. Apple has just created a tourism bus (unique tours, unique & restricted choice of restaurants, unique path…fantastic for the retired) whereas people are more and more looking for a car, to park anywhere and go whenever they want

A great performance, an innovative one: the first brand to go against Social Media?