Posts tagged ‘citizenship’

October 11th, 2011

Tribes’ problems: destroying Social Media spreading and discoveries

by Laurent François

Many observers are talking about a threat in Social Media: as Mark Schaefer writes on SMT, Twitter would be dying as an information tool, because of the tribes themselves.

Affinity groups, if they have a lot of advantages in real life (solidarity, network effects, business possibilities…), also have a big problem on social web: they tend to only promote themselves.

Mark notifies some negative elements: “auto RT” for instance, propagated by communities of allies, give the feeling of a giant new kind of ad space. Auto RT helps bloggers to appear in a very competitive market; but value added is very low, as it pollutes our attention. It’s a kind of necessary thus pervert leverage, because of Google too, which focuses on live search and dismantles the access to relevant archives…

Communities filter new entrants (arent’t hashtags anoter discriminative barrage?) and also filter external sources (besides important news as a tsunami or a war…). It reduces to a certain extent the quality and quantity of information.

Natalie Rastoin et Camille François summarized the main issue of this hyper-personalization + hyper-tribalization: what I want to get as a consumer is not what is necessary to access as a citizen.

3 main examples today:

  1. the very bad coverage of the new Huffington Post in French: communities of journalists + media-related spheres polluted my timeline, without really informing me
  2. the Mashable article on the new Facebook for iPad has been RT 10 times during the last 5 minutes (I only follow 760+ Twitter users, which is already enormous for a single man…)
  3. no info on Karachi affair

2 conclusions:

  1. curation is now a kind of investigative work; it requires a huge amount of time. I’m wondering if I’m not going to leave mainstream tools like Twitter to focus more on “1 to 1″ lunch with relevant people
  2. because of Twitter becoming mainstream, and linked to its real core business, entertainment, I’m now wondering if I’m not going to dive into more “underground” or hidden netwroks
September 25th, 2010

Tweet your MEP! towards open democracy at a European level?

by Laurent François

The EU activists Toute l’Europe.eu has launched, on Sept. 22nd, a new democracy tool between Citizen and Members of European Parliament: TweetYourMEP (TyMEP for short in Social Media like twitter). Basically, once you’ve selected the MEP you want to outreach, you can shout him/her a message.

This platform is great:

  • it allows EU citizens to interact with MEP on diverse Social Media
  • it’s a first step to break the language issue in Europe (we don’t all speak English)
  • it’s a tool that can be used both by regular citizens & activists
  • it’s a way to keep data and to get a history of what were MEP asked
  • it’s a great tool to make some lobbying at the EU level instead of the very local one
  • it’s a way to create fantastic digital influence strategy against or pro MEP

Congrats and if you American guys feel like giving us some advice, we’re in!

September 17th, 2010

Why Diaspora project could work

by Laurent François

Citizens! I had a conversation this week around net neutrality and some French entrepreneurs around the table did not believe at all that Diaspora could defeat the “big” Facebook. Well, big, if you think twice, you can easily remember it’s a younger network than my own studies period, so as “evidences of relevance” are not so…evident.

Moreoever, I like the MySpace example and the Facebook one. In the early ages of Facebook, no one could think there’d be a massive translation from a network to another. It was in a sense pretty easy in the MySpace to Facebook in France, as MySpace was mostly perceived as an entertainment platform for us against a “friend management system” for Facebook. Different usages, so as a market gap that was filled. Something absolutely different in the US where MySpace was an interpersonal network, a true Social Network on your whole life. And it finally happened: people moved to Facebook, or added Facebook to their digital identity. And Facebook & MySpace can now be synchronized.

For Diaspora, the challenge is big: be able to mobilize general public to move to is platform, against the Facebook one. Something complicated as every mobile device providers pre-install Facebook or Twitter.

But.

There’s been a wide PR coverage about new Facebook competitor. Every single news magazine diffused interviews, opinions, articles, about this new player. There’s been a great mobilization online, from diverse communities: the founders are not just “geek” people, they’re also like us: citizens, fed up with Facebook Califorinia laws. Fed up with this Teddy Boy called Mark Zuckerberg who wants to control our social graph.

There’s obviously an explicit expectation. And when it comes to social networks, explicit networks play a great role. For instance, if Viadeo, the French professional network, worked so well, it’s because during the summer of its launch, the salesmen & founders called their C+ friends to join the platform. For explicit reasons. They transferred their whole address books. Then they added or made implicit networks play the prescription mechanism on its own. On a daily basis, anytime I meet an interesting professional contact, based on my experience, I can decide to explicitely add someone.

On Diaspora, there’s both an explicit reason to join, and an implicit mechanism which can lead to a massive interest from the general public.

  • there’s been an engagement program towards the traditional Key opinion leaders & towards disruptive ones like bloggers
  • there’s a clear value proposition: a Facebook without Facebook Manichean attitude
  • there’s a tricky tactics: not directly opposing Facebook to Diaspora (either join us either leave us) but progressively demonstrating why it’d be better

There are strong business opportunities for developers to join Diaspora model, as Diaspora released today its source:

  • you can be freed from Apple or Facebook constraints
  • you can also get enough audience to make your great service worth
  • you can go directly to your relevant public
  • you can avoid legal issues therefore money waste on privacy questions

For me, as a citizen-consumer, I see many interests:

  • I don’t lose my social capital if I move to Diaspora
  • I can probably get great applications & services, and to be fair, I don’t give a shit if it’s on Facebook or else, if it works on my smartphone and if I can get access to all the resources I need
  • It’s a manifesto for a more fair market. And I like fair & true view principles

Maybe I’m too Android-minded. Maybe.

May 6th, 2010

Give real world a chance in Social Media

by Laurent François

A thought, briefly written, inspired by a client who’s also a great source of inspiration.

We need to give real world a chance in Social Media marketing. While we’re fed by pervasive feeds, billions of data & info, we need to make a step back. Human beings need to think in a passive way about all the things that influence him. Sometimes, context in which an information is read is not exactly what we obviously think it is: twitter, immediate circles are sometimes a great way to filter information, but sometimes biased them totally. Context can be found somewhere else, out of a linear reading.

Real world to help Social Media. There it is.