Posts tagged ‘conversations’

October 10th, 2010

French, most connected country in the world (TNS)

by Laurent François

Citizens!

TNS has just released some good stats on internet usage all over the world.

And an important stat occured for people observing France: 92% of the French people go online on a daily basis.

Something not really astonishing as French are the craziest instant messengers users in the world.

What is at stake, out of the “digital side”, is the social link: you can forget about the brands, about the tools, about the places. But you cannot avoid other people. If French go online, it’s because they check their emails. SO they check online conversations.

June 4th, 2010

When the curator becomes more important than the creator in #SocialMedia

by Laurent François

Citizens!

Infobesity, millions of tweets. Data, information. During the last 10 years, we said that in order to make our contents valuable, we needed to make them viral. During the last 5 years, we realized that critics & aggregators were probably key in the value process of the social web. How to tag & sort relevant contents? How do I “fix” the web somewhere ?

Now there’s something more important than tagging and labelling the web: we need to really structure it.

What’s a structure?

A structure is “a fundamental and sometimes intangible notion covering the recognition, observation, nature, and stability of patterns and relationships of entities” (Wikipedia).

What it means, in a very pragmatic way: giving a sense to someone.

It’s the difference between the shelfs in a library which sort the books (like the tags) and the explanation a sociologist can give you about a specific topic, which is based on the books he read the competences he injected to create value (like the curator).

This curation is now emerging. It’s time to add value to our web experience. To give “archive experience”.

I found this fantastic quote on Thien Nguyen’s blog:

And I guess that Thien & Margaret are right: the witness is now in how we structure the conversations.

May 4th, 2010

Hellocoton: French can also enter US conversations’ market

by Laurent François

Citizens!

It’s such a big news:

“Paris-based HelloCotton (HelloCoton en Français), a French social platform for discovering and sharing women’s blog content, is launching in the US today.

Initially launch in France in April 2008, the platform counts roughly 3 million monthly unique visitors who use HelloCotton to discover and share lady-oriented blog content – about fashion, health, beauty, you-name-it. And oddly enough, despite being oriented towards women, this start-up was founded by two men – Hubert Michaux and Victor Cerutti – who were formerly part of the Netvibes team; the founding duo decided to launch the platform hoping to capitalize on the hyperactivity of the female blogosphere that seemed to be contrained by traditional and fragmented online distribution channel. Thus, with a bit of Netvibes sauce, the team developed a platform ressembling a mashup of women’s magazine content with web 2.0 social features: think Elle Magazine à la Twitter and Facebook.”

Why could it really work?

  • because it’s based on US conversations, not on imported contents
  • because it’s based on a big editorial work: filtering & selecting the best feeds, the best articles
  • because it’s also based on niche bloggers, who are trying to get some wider coverage and who are “paid” not by money but by reputation

To be followed